Market Research for the Modern Age
Driving business growth through value-added research
Summit Street Research
Our Philosophy
The best way to understand your customer needs and assess growth opportunities for your organization is to communicate with those individuals directly in the marketplace. It doesn’t matter whether you are a commercial or industrial business; the in-depth interview process allows you to talk to the right people and ask the right questions so that you can achieve your goal of developing the best strategy for your business growth.
Services we provide:
• Growth Strategies •
• B2B Analysis & Targeting •
• Voice of Customer Integration •
• Persona & Lifestyle Targeting •
• One-on-one and Focus Group Research •
We’re experienced in these industries:
Food & Beverage Manufacturing
The Food and Beverage Industry is a large and ever-changing industry full of mergers and acquisitions that is often dominated by large manufacturers. Whether you are new to the market or just wanting to better understand the dynamics involved, we’ll help you prioritize your marketing objectives.
Schools & Education
Looking for growth opportunities in the K-12 or the University marketplace? Public vs. private? Small college or large University? Each market segment is unique and has its own set of players, decision makers and operational structure. We’ll help you better understand the dynamics involved in this large and segmented market.
Building Services
The Building Services Market is dominated by a few large companies with a wide range of services. This can make it difficult for new companies to compete in the BSC market. We’ll develop customized and relevant value propositions and prioritize messaging and content development to guide you to success against the big players.
Hospitality
Hospitality is one of the biggest industries in the world with businesses in hotel, food and beverage, travel, tourism, and entertainment. Whether you are looking to rebrand, attract new customers or maintain loyalty, we’ll help you understand the dynamics involved in the hospitality market and develop strategies to drive customer action and engagement.
What is the key to unlocking your business opportunities?
The best way to assess your growth opportunities is by looking at the dynamics at play in the marketplace. We’ll help you understand the key motivation factors driving success, who is making the purchasing decisions, and what are some of the barriers to success. With our collective research and data, we’ll show you how to achieve success in your market.
Informative, insightful, and actionable results
Hi, I’m Jeanne!
My unique professional experience in advertising, design and marketing provides you, as the customer, with a thorough and specialized approach to market research. With my experience in quantitative and qualitative market research, market assessment, voice of customer analysis and persona development, I strive to work side-by-side with you to meet and succeed your marketing objectives.
What our clients think
Let’s get started!
We’ll prepare a proposal and walk you through every step of the process.